Wednesday, the DVR pioneer of the decade, TiVo, gave up trying to set up a licensing deal with Verizon and AT&T; who has been using TiVo’s patented DVR systems; and is now suing them. “We need to stop their continued use of our intellectual property,” CEO Tom Rogers said during a conference call.
TiVo reported a net loss of $4.2 million in the fiscal second quarter compared with net income a year ago of $3.6 million on revenue that fell 10% to $54.9 million.
Fighting TiVo, some ask why TiVo is so picky with the people they sue, why not Time Warner Cable?
Rogers promised Best Buy was preparing to throw “substantial marketing muscle” behind that and other initiatives involving TiVo.
He also boasted of TiVo’s measurement services that can tell advertisers and media companies detailed demographic information about a show’s audience, including the political party they belong to, car brands they own and groceries they purchase.