Posted by: Will | August 27, 2009

TiVo Fires It’s Cannons , Sues Verizon and AT&T

Wednesday, the DVR pioneer of the decade, TiVo, gave up trying to set up a licensing deal with Verizon and AT&T; who has been using TiVo’s patented DVR systems; and is now suing them. “We need to stop their continued use of our intellectual property,” CEO Tom Rogers said during a conference call.

TiVo reported a net loss of $4.2 million in the fiscal second quarter compared with net income a year ago of $3.6 million on revenue that fell 10% to $54.9 million.

Fighting TiVo, some ask why TiVo is so picky with the people they sue, why not Time Warner Cable?

Rogers promised Best Buy was preparing to throw “substantial marketing muscle” behind that and other initiatives involving TiVo.

He also boasted of TiVo’s measurement services that can tell advertisers and media companies detailed demographic information about a show’s audience, including the political party they belong to, car brands they own and groceries they purchase.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: